Shopi Go | Visual Curation & Art Direction

I curated products and imagery from the brand’s archive, selecting complementary fashion, lifestyle and design pieces to create visually balanced homepage compositions. Each selection was carefully considered for its colour palette, aesthetic and relationship to the surrounding content, bringing together diverse brands in a cohesive editorial experience. My work also included designing animated GIF banners, adding movement and visual interest to the homepage and enhancing the overall digital shopping experience.